Obviously, the secret of success in a press release is to get so many angles into your story that every media channel imaginable finds one to suit their target audience.
Take Relate’s release this week of its comprehensive survey into The Way We Are Now
We’ll leave you to guess which type of media outlets favoured which angle, but their wide choice included:
- Honesty and commitment are valued the most in a relationship
- A certain percentage of us haven’t had sex for a month
- Women over 60 have the best quality friendships
- Relationships involving young children come under huge pressure
- A certain percentage of us have cheated on our partner
- Couples keep their debts secret from one another
- Money worries are the biggest strain on relationships.